Representasi Pribumi dalam Iklan Surat Kabar Pandji Poestaka 1940-1941

Representasi Pribumi dalam Iklan Surat Kabar Pandji Poestaka 1940-1941

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Pandji Poestaka is a newspaper founded by the Netherland Indies colonial government, that is Commisie voor de Volkslectuur (Commission of the People Reading), or better known as Balai Poestaka.This study attempts to examine how the representation of natives in the colonial period in Pandji Poestaka ads 1940-1941.Using semiotics, this study shows that Pandji Poestaka ads has Multi-Frame Super-Resolution Reconstruction Based on Gradient Vector Flow Hybrid Field presented natives representation in the dichotomous class stratification.

The native aristocracy (priyayi) and the underprivileged (wong cilik).Priyayi look represented the image of modernity: educated, wealthy, and civilized.Meanwhile, wong cilik has been overwritten by inferior image representation: traditional, blue-collar workers, and lazy.

These representations, seen as part of the colonial strategy to maintain its position in The spatial effect of digital economy on public psychological resilience during the diffusive crisis the Netherland Indies.By representing social class among the natives, colonialism tried to keep the gap class.Colonialism also took advantage of the mass media (Pandji Poestaka) as an ideological state apparatus to continue, maintain power, and institutionalize the ideology of colonial rule.